“Social Media Day 2016 Company Social Media”

Nathan Dodge is Target Marketing Digital’s talented motion graphics designer and animator with a love for story and snowboarding. Nathan believes every project is an adventure. Nathan works to capture the essence of any story and learns how best to tell it in a visually dynamic way.

“El Marketing Digital es el conjunto de actividades que una empresa (o persona) ejecuta en línea con el objetivo de atraer nuevos negocios, crear relaciones y desarrollar una identidad de marca. Dentro de sus estrategias están el SEO, Inbound Marketing y el Marketing de Contenidos.”

If you’re a working digital marketer who wants to skill up, add a specialty, or refresh your skills with cutting-edge content, consider the Self-Study model. This is also a good choice if you want more schedule flexibility, or need to watch your budget.

Según un estudio hecho en España, 9 de cada 10 personas de más de 13 años ya dispone de dispositivo móvil, y las aplicaciones o apps son la forma favorita para conectarse con dispositivos móviles, ya que casi el 90% del tiempo se destina al uso de estas apps.

¿Cuáles son las mejores aplicaciones para gestionar tus redes sociales? Repasamos las que no pueden faltar en tu dispositivo móvil. Las empresas revisan cada vez más los perfiles personales de las redes sociales ¿Las tienes todas?

Su modo de apelar al lado emotivo de las personas, lo convierte en un medio excelente para la creación de historias y demás estrategias con una fuerte carga emocional que llame la atención del público joven y con interés en los temas de actualidad.

In today’s online world, many celebrities are using new approaches and tools to monetize their huge fan bases in ways that haven’t been possible before. This article will explore some of the ways in which celebrities are leveraging their online … Read more

HootSuite es una aplicación multired, que te permite gestionar y programar publicaciones para múltiples perfiles sociales de Twitter, Facebook, LinkedIn, Foursquare, etc; todo desde una sola app, una función muy importante para usuarios hiperconectados que usan varias redes a la vez.

Como dissemos, hoje o processo de compra está cada vez mais na mão do consumidor. A informação sobre produtos e serviços deixou de ser privilégio das empresas e vendedores, e hoje está acessível principalmente por causa da internet.

Esto son solo siete de las muchísimas aplicaciones que existen en el mercado. Espero que te sirvan y consigan hacerte la vida más fácil en cuanto a gestión de las redes sociales de tu empresa se refiere.

Unlike most offline efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.

“Recibimos la información del ordenador, teléfono móvil u otros dispositivos que utilizas para instalar las aplicaciones de Facebook o para acceder a Facebook, incluso si varios usuarios inician sesión desde el mismo dispositivo. Esto puede incluir información sobre la comunicación y la red, como tu dirección IP o número de teléfono móvil, y otra información”

Interesting mail titles differentiate one advertisement from the other. This separates advertisements from the clutter. Differentiation is one factor that can make an advertisement successful in digital marketing because consumers are drawn to it and are more likely to view the advertisement.[5][18]

Otra posibilidad que ofrece es la de tomar fotografías gracias a Line Camera, que permite hacer fotos e introducir los ´stickers´ o bocadillos con mensajes. También hay otros servicios igual de divertidos: Line Card permite confeccionar tarjetas de felicitación de cumpleaños y Line Brush sirve para crear dibujos que se pueden enviar a los contactos.

Una de las herramientas más curiosas que dispone es el apartado en el que se comparten conocimientos con otros integrantes con las mismas inquietudes, lo que resulta muy útil en caso de tener alguna duda.

Pero el grupo de White no fue el único. En otros lugares, distintos académicos desarrollaron un trabajo independiente significativo: científicos sociales interesados en aplicaciones matemáticas de la Universidad de California Irvine en torno a Linton Freeman, incluyendo a John Boyd, Susan Freeman, Kathryn Faust, A. Kimball Romney y Douglas White; analistas cuantitativos de la Universidad de Chicago, incluyendo a Joseph Galaskiewicz, Wendy Griswold, Edward Laumann, Peter Marsden, Martina Morris, y John Padgett; y académicos de la comunicación en la Universidad de Michigan, incluyendo a Nan Lin y Everett Rogers. En la década de 1970, se constituyó un grupo de sociología sustantiva orientada de la Universidad de Toronto, en torno a antiguos estudiantes de Harrison White: S.D. Berkowitz, Harriet Friedmann, Nancy Leslie Howard, Nancy Howell, Lorne Tepperman y Barry Wellman, y también los acompañó el señalado modelista y teorético de los juegos Anatol Rapoport. En términos de la teoría, criticó el individualismo metodológico y los análisis basados en grupos, argumentando que ver el mundo desde la óptica de las redes sociales ofrece un apalancamiento más analítico.14​

Una a añadir en el sector turismo insidethehotel.com. Está pensada para facilitar el trabajo entre el hotel y su cliente. Pero a la vez permite la interacción entre viajeros en el mismo destino, con sus comentarios, sus informaciones y propuestas para realizar actividades juntos.

Como un mercadólogo, tenemos claro que nuestra función principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra – venta que causen impacto y satisfagan las necesidades de los consumidor… more

No Marketing Digital nosso objetivo é ter uma presença online que desempenhe parte da jornada de compras do visitante, educando-o sobre problemas e oportunidades que ele enfrenta e gerando valor para o seu produto ou serviço.

Este fenómeno de dependencia, puede deberse a motivos como: estar a la moda y ser el más popular, por baja autoestima y problemas familiares. El usar redes sociales no es malo, lo que origina consecuencias graves es el acostumbrarse a estar siempre activo en las distintas webs, haciendo que el mismo tome una actitud agresiva o de desesperación cada vez que no puede conectarse ya sea por algún factor. Cabe resaltar, que este tipo de comportamiento puede crear diversos problemas psicológicos, e incluso puede generar el sedentarismo, que es el no estar constantemente haciendo actividades físicas por estar pendiente de la computadora, celular o tablets.

Etiquetas relacionadas: marketing en redes sociales significado, definición marketing en redes sociales, significado marketing en redes sociales, define marketing en redes sociales, significado de marketing en redes sociales, definición de marketing en redes sociales.

Assim, você conseguirá não só adaptar as soluções que oferece para sua audiência, como também poderá planejar um todas as suas ações de Marketing Digital pensando nas personas da sua empresa, criando estratégias mais adequadas para seu público. Afinal de contas, para produzir o conteúdo que vai conduzir seu público-alvo pela jornada de compra, você deverá criar esse material com base nas características e comportamentos das suas personas.

As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.

Contratar una agencia certificada puede ser lo más indicado en lugar de terminar perdiendo oportunidades de negocio por ahorrar recursos. Sé un experto con tu presupuesto, ¡pero aprende a invertirlo bien!

“For Social Media -How Does Social Media Affect Business”

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

Por cierto, también surgió una alternativa de extrema derecha a Twitter: Gab. Después de que Twitter cerrara la cuenta a varios acosadores de la alt-right, muchos se refugiaron en esta red. Su logo es una rana. Como la rana Pepe.

Gestión de reputación:Por eso es muy importante gestionar la comunicación con los clientes, ya que si no sabemos responder bien a estos en sus dudas o problemas podremos perjudicar la reputación de la empresa. Para ello lo mejor es tener un manual de gestión de crisis de reputación online.

Desde que internet se instaló en medio mundo, decenas de emprendedores y grandes compañías han intentado ganar un hueco con el negocio de las comunidades ‘online’ (solo hace falta recordar nombres tan célebres como MySpace, Tuenti o el propio Google +). Como Vero, esas plataformas también tuvieron su momento de revolución y llegaron a despuntar (incluso se habló de que harían temblar a Facebook), pero por un motivo o por otro se acabaron hundiendo pisoteados por los grandes que aún resisten en nuestros móviles y ordenadores. Sí, hay casos como Instagram que han conseguido mantenerse a flote contra todo pronóstico, pero en el caso de Vero hay varias razones que muestran que va más camino de engordar la lista de los que se fueron hacia el fondo que la de los que acabaron por mantenerse.

Su popularidad va creciendo y la competencia ha hecho que los servicios ofrezcan algo más que compartir marcadores y permitan votos, comentarios, importar o exportar, añadir notas, enviar enlaces por correo, notificaciones automáticas, rss, crear grupos y redes sociales, etc.

Unaredsociales unaestructurasocial, un grupo de personas relacionadas entre sí, y puede representarse analíticamente en forma de uno o variosgrafos, en los cuales los nodos representan individuos (a veces denominados

¡Qué buen post! Y es verdad que se reproducen como hongos, participo en algunas interesantes que aprovecho a compartir también: Cinemagram (muy parecida a Instagram pero con videos), Taringa que hoy por hoy se ha convertido en una gran comunidad, y relativo a viajes TripAdvidosr hoy poy hoy está constituído también como una nueva red interesante para los que trabajamos en el sector ¿no?

Time to market is critical for marketing campaigns. Your development team can quickly build digital marketing experiences using their existing skills and tools. And with the support of content management solutions, your campaign owner can create content directly on the website. Preview changes in real time and push them live in seconds.

Los videojuegos de rol multijugador masivos en línea o MMORPG, son videojuegos de rol que permiten a miles de jugadores introducirse en un mundo virtual de forma simultánea a través de internet e interactuar entre ellos. Consisten, en un primer momento, en la creación de un personaje, del que el jugador puede elegir raza, profesión, armas, etc. Una vez creado el personaje el jugador puede introducirlo en el juego e ir aumentando niveles y experiencia en peleas contra otros personajes (jugadores o no jugadores) o realizando diversas aventuras o misiones, habitualmente llamadas quests (literalmente: «búsquedas») en inglés.

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

Empezamos por una vieja conocida y casi de uso obligatorio para todo experto en social media. No es otra que Hootsuite. La empresa canadiense creadora de la aplicación web y móvil para gestionar múltiples perfiles de redes sociales (entre ellos, Facebook, twitter, linkdIn, Google+, Foursquare, MySpace, WordPress y Mixi) sigue creciendo y sigue siendo la más utilizada según el ranking Alexa (puesto 314 de las analizadas). Empresas como Mcdonalds, Pepsi o World Wildlife Fun(WWF) confían en Hootsuite para la gestión de sus redes. No vamos a descubrir el fuego diciendo que, la versión gratuita se queda algo corta. Por eso, es mejor que pienses en dejar algo de dinero en tus redes sociales para mejorar tu y su posicionamiento contratando la versión Pro o la Enterprise.

La mayoría de los usuarios pasan más de la mitad de su tiempo consultando Internet, por lo que, en estos momentos, estar activo en cualquier red social es el mejor medio de difusión y el mayor reclamo publicitario. Las formas tradicionales están decayendo y los anuncios a través de cartelería, flyers y otros medios materiales no resultan tan efectivos. Recibir una oferta en tiempo real estando conectado a la red hace más factible el hecho de que un cliente potencial se dirija a nuestra página para comprar o ver en qué consiste esa oferta o servicio destacado.

Se a empresa consegue manter o valor de MRR ou ARR maior do que a receita perdida por clientes que deram churn (cancelamentos), chega-se a um churn negativo que, se ainda não é, deveria ser o sonho de qualquer empresa SaaS.

Con Blogsterapp puedes revisar el contenido de tu blog, marcar las entradas que no te interesa redifundir y dejar que la herramienta se encargue del resto, lanzando los artículos relevantes a tus perfiles de Twitter, Facebook, Google+ y LinkedIn con horarios y frecuencias de publicación totalmente personalizables.

SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.

Mide. Siempre pregunta ¿Dónde te enteraste de nuestros servicios, productos? Así sabrás quien te contacta vía alguna red social de manera directa, esto quiere decir que tu estrategia de comunicación y segmentación ha sido buena.

Ahora crearemos uno o varios artículos en el blog que estén relacionados con esos términos y en el que incluyamos una llamada a la acción con un descuento por reserva para el hotel dentro del propio artículo.

“This person is responsible for driving relevant consumers with the goal of improving brand recognition [and] trust and ultimately drive purchase intent,” says Justin Emig, with digital marketing agency Web Talent Marketing in Lancaster, Pennsylvania.

As Target Marketing Digita’s Senior Publicity partner, Rob works in all areas of book publicity including author tours, online (blog and web), print, radio, and television campaigns, author signings and events, author branding, and more. Rob has worked at several major publishing houses including Times Books/Random House, Addison-Wesley, John Wiley & Sons, and The Free Press, where he promoted non-fiction titles in all categories and worked on a variety of publicity campaigns.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Buena, bonita, barata y también algo complicada para saber utilizarla correctamente. Socialmention es el dimes y diretes de esta lista, permitirá realizar un seguimiento y medir que se habla de nuestra empresa, de nuestro producto o de cualquier tema que queramos buscar. Puedes buscar en todos los medios sociales o limitar la búsqueda solo para blogs,microblogs, imágenes, etc. Este buscador se encuentra en el puesto 22.928 y está creado en la India.

Além disso, é importante identificar em quais mídias sociais a sua persona está presente. Por exemplo, se a sua persona é um Gerente de Projetos do segmento de TI, a possibilidade de você encontrá-la no LinkedIn, por exemplo, é muito grande. Para ilustrar, fazendo uma breve pesquisa nessa rede social, encontramos grupos com quase 20 mil “Gerente de Projetos de TI”.

Facebook Ads es una herramienta de anuncios pagos que pueden aumentar tu visibilidad y engagement con los usuarios de la red social. El gran beneficio de los anuncios pagos de Facebook es que no es necesario invertir mucho para alcanzar una audiencia, incluso si está segmentado.

Pero el grupo de White no fue el único. En otros lugares, distintos académicos desarrollaron un trabajo independiente significativo: científicos sociales interesados en aplicaciones matemáticas de la Universidad de California Irvine en torno a Linton Freeman, incluyendo a John Boyd, Susan Freeman, Kathryn Faust, A. Kimball Romney y Douglas White; analistas cuantitativos de la Universidad de Chicago, incluyendo a Joseph Galaskiewicz, Wendy Griswold, Edward Laumann, Peter Marsden, Martina Morris, y John Padgett; y académicos de la comunicación en la Universidad de Michigan, incluyendo a Nan Lin y Everett Rogers. En la década de 1970, se constituyó un grupo de sociología sustantiva orientada de la Universidad de Toronto, en torno a antiguos estudiantes de Harrison White: S.D. Berkowitz, Harriet Friedmann, Nancy Leslie Howard, Nancy Howell, Lorne Tepperman y Barry Wellman, y también los acompañó el señalado modelista y teorético de los juegos Anatol Rapoport. En términos de la teoría, criticó el individualismo metodológico y los análisis basados en grupos, argumentando que ver el mundo desde la óptica de las redes sociales ofrece un apalancamiento más analítico.14​

Isso porque é muito mais fácil monitorar a atividade dos usuários na internet, sejam seus hábitos de consumo, suas preferências e gostos pessoais, sua trajetória profissional etc. Assim, é possível segmentar de forma bem específica as pessoas para quem você quer anunciar um produto, serviço ou conteúdo.

Volver arriba ↑ Mark Granovetter, “Introduction for the French Reader,” Sociologica 2 (2007): 1-8; Wellman, Barry. 1988. “Structural Analysis: From Method and Metaphor to Theory and Substance.” Pp. 19-61 in Social Structures: A Network Approach, edited by Barry Wellman and S.D. Berkowitz. Cambridge: Cambridge University Press. (see also Scott, 2000 and Freeman, 2004).

* Ayudamos al tercer y al cuarto sector –ONGs, asociaciones, emprendedores sociales y empresas solidarias– a aprovechar las oportunidades que brinda Internet, para crear el mundo en el que nos gustaría vivir. Powered by iWith.org

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One of the most prevalent types of paid media in digital marketing is pay-per-click, facilitated by Google Adwords. Adwords allows your business to pay to appear at the top of Google search results regardless of how well you rank for the keyword that the user has searched.

Las redes sociales están actualmente extendidas por todo el mundo. Facebook es la mayor red mundial de este tipo. Es raro el estudiante  de instituto o universitario que no utiliza habitualmente Facebook o MySpace.

“Social Media Researchers Best Social Media Platforms”

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

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El origen de las redes sociales se remonta, al menos, a 1995, cuando Randy Conrads crea el sitio web classmates.com. Con esta red social se pretende que la gente pueda recuperar o mantener el contacto con antiguos compañeros del colegio, instituto, universidad, etcétera.24​

Los videos en YouTube de Poppy se vieron más de 257 millones de veces. Tuvo una aparición en el popular show televisivo Today, aparece en un cartel en Times Square, tiene una serie de Snapchat en el canal Comedy Central y es patrocinada por Sanrio. Ahora está en medio de una gira de conciertos por Estados Unidos y es la estrella de un piloto de una serie en la red, I’m Poppy, en el nivel pago YouTube Red. El comentario de Poppy no es precisamente sutil, pero la actuación de la mujer que está detrás de ella -Moriah Pereira, de 23 años- es extrañamente fascinante. (Titanic Sinclair, su creador-director, es representado por Corey Mixter, de 30 años.) La voz de Poppy tiene el efecto tranquilizador de un video ASMR (respuesta sensorial autónoma meridiana, según sus siglas en inglés), esas grabaciones de susurros y crujidos capaces de evocar sensaciones de hormigueo en la nuca. El modo en que hace pausas y se queda congelada -como si estuviera descargando un nuevo programa de diálogo y recalibrando su expresión para adecuarse- es sorprendente.

Facebook: Con un estimado de 1.6 mil millones de usuarios activos, esta red se mantiene como la de mayor popularidad entre la población, por lo que su preferencia como principal herramienta de marketing digital es comprensible, sobre todo por la gran cantidad de posibilidades que ofrece para esta actividad.

Individuals who are interested in digital marketing may find work as Internet marketing specialists or online marketing managers. Specialists are expected to be well-versed in a wide range of online media platforms, while managers generally take on supervisory roles in web-based advertising or promotional campaigns.

Ligon, Ethan; Schechter, Laura, “The Value of Social Networks in rural Paraguay”, University of California, Berkeley, Seminar, March 25, 2009 , Department of Agricultural & Resource Economics, College of Natural Resources, University of California, Berkeley

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

Existem muitas formas de fazer isso, como por exemplo: produzir conteúdo em seu blog, otimizar esse conteúdo para os mecanismos de busca (o chamado SEO ou Search Engine Optimization), fazer anúncios pagos desse conteúdo (links patrocinados) e divulgar esse conteúdos em redes sociais.

An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.

Comienza a parecer que si no estás en una red social no eres nadie. Todos estamos como mínimo en una, pero la media ya está en la pertenencia a dos redes sociales o más, y los hay que se pasan todo el día enganchados sin poder parar de subir sus pensamientos, fotos o enlaces de interés.  Y por si quizás no seas  de esos que se las conocen todas a continuación te mostramos una lista con las diez mejores redes sociales para Android,  cada una con su utilidad y su particularidad, que van desde la más popular, Facebook, hasta otras menos conocidas como Path, pasando por Twitter, LinkedIn, Tuenti, Google+, Badoo, Instagram, Pinterest y Foursquare.

Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

Pero si hablamos de Internet, como es nuestro caso, lasredessocialesson páginas que permiten a las personas conectarse con sus amigos e incluso realizar nuevas amistades, a fin de compartir contenidos, interactuar y crear comunidades sobre intereses similares: trabajo, lecturas, juegos, amistad, relaciones amorosas.

São formas de fazer anúncios na internet através de espaços publicitários em resultados de uma busca ou em sites de rede de conteúdo que são geralmente pago por cliques (também conhecidos como PPC – Pay Per Click).

Essa divisão da taxa de conversão geral em taxas mais específicas vai te permitir entender melhor qual está sendo o principal fator que está atrapalhando a taxa geral. No caso, se fosse a taxa 1, seria o nível de interesse que seus produtos estão despertando nos atuais visitantes do site, se fosse a taxa 2, seria a relação de custo benefício para a aquisição do produto, e se fosse a taxa 3 poderia ser alguma objeção em relação às formas de pagamento disponibilizadas pela sua loja.

Existen dos secciones de datos, uno está seleccionado para difundir la información personal del usuario: Estado civil, edad, religión, idiomas, ciudad natal. El otro bloque o sección, es para datos relacionados con los gustos personales: Acerca de mi, música favorita, películas favoritas, libros favoritos, programa de TV favoritos, cita favorita.

Es muy difícil que una alternativa a Twitter o a Facebook tenga éxito desde cero. Sobre todo, por el efecto red. Conectar de nuevo con todos nuestros amigos y seguidores otra plataforma que ofrece más o menos lo mismo es una barrera difícil de superar. Por poner un ejemplo, si todos tus amigos van cada viernes a un bar y ellos van a ese bar porque otros amigos suyos también van al mismo sitio, te va a resultar muy difícil convencerles para probar otro local. Puede que el bar que a ti te guste esté más limpio y la cerveza sea mejor, pero al final resulta que está vacío.

Una a añadir en el sector turismo insidethehotel.com. Está pensada para facilitar el trabajo entre el hotel y su cliente. Pero a la vez permite la interacción entre viajeros en el mismo destino, con sus comentarios, sus informaciones y propuestas para realizar actividades juntos.

Si queremos aumentar las ventas: ahora las redes sociales facilitan de manera mucho más evidente la opción de compra directa desde sus propias plataformas. Los botones de ‘Compra’ son una realidad que los negocios deben explotar, así como publicar contenidos que incentiven al usuario a comprar, hacer ver a estos de la ‘necesidad’ de utilizar nuestros productos o servicios, etc.

Los humanos siempre nos hemos relacionado por grupos: familiares, laborales, sentimentales, etc. En una red social los individuos están interconectados, interactúan y pueden tener más de un tipo de relación entre ellos.

Las aplicaciones sociales acaparan junto a las de comunicación el mayor tiempo de uso. De hecho, redes sociales y mensajería cada vez van más de la mano, cuando toda red social que se precie incluye su propia función de mensajes.

O primeiro é um local onde você pode hospedar seu próprio site gratuitamente sem a necessidade de instalar nada em seu computador. Ele é fácil e intuitivo de usar, mas possui limitações: por exemplo, seu domínio tem que vir acompanhado de “wordpress.com”. Exemplo: http://resultadosdigitais.wordpress.com. Se você quiser ter um domínio sem “wordpress”, terá que pagar por isso.

Hola disculpa estamos haciendo un trabajo sobre redes sociales y la información que aportas es de gran ayuda, y quisieramos ver la posibilidad que nos proporcinaras la fuente de la que sacaste ranking… gracias

When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.

Con el cambio de milenio, el auge de la web 2.0 provoca un cambio de tornas, en el que los usuarios dejan de ser meros sujetos pasivos y se convierten en los protagonistas, debido en gran parte al despegue de las redes sociales y de los blogs donde las personas son creadoras de contenido.

Las redes sociales son sitios o plataformas en los que se intercambia información, datos y contenidos de diferentes formatos con un grupo de personas (y/o organizaciones) de modo tal que interactúan y crean entre ellos una comunidad virtual que persigue un relativo interés en común.

Para lograr establecer un vínculo con tus seguidores, es importante que te comportes de una manera interactiva y responsiva. Así, debes asegúrate de responder a las menciones que recibas en Twitter cada vez que puedas, así como agradecer Likes y comentarios en Facebook, y demás gestos de las personas en las demás Redes Sociales. La idea es que te muestres agradecido y cercano, dado que ello estimulará a tu audiencia a seguir participando de tus propuestas.  

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  — for example, Facebook advertising and Instagram advertising.

Muchas gracias por darnos a conocer muchos sitios donde escoger y poder participar en el que más nos convenga. Me parece que ha faltado Emagister, donde se pueden publicar opiniones respecto a un tema según el grupo al que te has integrado, además de que te ofrecen estudios de diversos niveles on line. Saludos.

“How To Make Money Using Social Media -Social Media Plans For Nonprofits”

Social media the best way to gain traffic is to run a series of promotion through social media. Best website to do this is on Facebook; make sure you will involve your website to your promotions, games, challenges and etc. to make sure that you can gain a lot of traffic.

Of those younger than 25, 29% said they got no news yesterday either digitally or traditional news platforms. Only 5% under 30 said they follow news about political figures and events in DC. Only 14% of respondents could answer all four questions about which party controls the House, current unemployment rate, what nation Angela Merkel leads, and which presidential candidate favors taxing higher-income Americans. Facebook and Twitter now pathways to news, but are not replacements for traditional ones. Seventy percent get social media news from friends and family on Facebook.[60]

Social media marketing have become very popular these days because of increased competition among different business firms. It is very important that we prepare a marketing strategy taking help from http://acoseo.com/ which will improve our business strategy. Your blog will be a great help in improving marketing strategy. thank you

As an iPhone app, Facebook has had its ups and downs, but there’s no questioning its influence in app design. That “hamburger” you see in the top corner of many apps is really just an analogue of the Facebook app’s old tiled navigation. Facebook was one of the first apps to link directly with iOS — a huge upgrade that let other apps more easily log in with Facebook credentials, not to mention turbocharged sharing photos and videos directly from your phone.

Instagram lets users snap, edit, and share photos and 15-second videos, either publicly or within a private network of followers. It unites the most popular features of social media sites: sharing, seeing, and commenting on photos. It also lets you apply fun filters and effects to your photos, making them look high-quality and artistic.

Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live.[24][25] Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.

This article is written like a personal reflection or opinion essay that states a Wikipedia editor’s personal feelings about a topic. Please help improve it by rewriting it in an encyclopedic style. (August 2017) (Learn how and when to remove this template message)

It is known for being the leading social bookmarking service. Having been launched in 2003, Delicious is ideal for storing, sharing and discovering web bookmarks. It also allows its users to tag them with any keywords.

Rewards: The lucrative offers would always help in making your digital campaign a success. Give some reward in the end of the campaign. This would definitely invite more engagement and word of mouth publicity[18]

I forgot to add that if you have an issue, these sites are notorious for NOT giving info to the police easily, which wastes a bunch of time. I would think when a young child is involved, these sites would easily give up pertinent info that would help catch a predator, but they don’t, the sites will fight it all the way.

This will not be a conventional punch in the face, but a Vaynerchukian punch, which turns out to be the opposite of violent. Mr. Vaynerchuk, 37, is a social media marketer with some very big clients, and he’s a tireless self-promoter. Anyone fitting that description is all but required to find novel ways to win attention and coin catchphrases, and his new favorite is “jab, jab, jab, right hook.” That is also the name of his coming book, which is due out this month and is subtitled “How to Tell Your Story in a Noisy, Social World.”

Human ecology is an interdisciplinary and transdisciplinary study of the relationship between humans and their natural, social, and built environments. The scientific philosophy of human ecology has a diffuse history with connections to geography, sociology, psychology, anthropology, zoology, and natural ecology.[53][54]

Some reviewers pointed out that the film plays loosely, however, with the facts behind Facebook’s founding. Joe Morgenstern in The Wall Street Journal praised the film as exhilarating but noted: “The biographical part takes liberties with its subject. Aaron Sorkin based his screenplay on a contentious book, Ben Mezrich’s The Accidental Billionaires, so everything that’s seen isn’t necessarily to be believed.”[66]

SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.

snapchat is becoming less and less used for “public social” & more for “private social” like one to one, not one to all. This makes it a less than perfect platform, not to mention the quality of customer that is on there.

5. Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose.

Jump ^ de Vries, L., Gensler, S. and Leeflang, P. (2012). “Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing”. Journal of interactive marketing. 26: 83–91. doi:10.1016/j.intmar.2012.01.003.

If you’re a fan of Tumblr, then Tumbukun is the app for you. This app lets you explore the entire Tumblr universe right from your desktop. With full support for multiple blogs and tag tracking, it’s easy to use Tumbukun to discover new content and then share it with friends. You can follow, like and reblog any blog or post and share posts to or from other Windows 8 apps.

Reddit AMAs are another cool feature, which allow users to ask questions to celebs and other public figures who agree to host one. Reddit works by displaying submitted links that get voted up or down by users. The ones that receive the most upvotes will get pushed to the first page of their subreddits. More »

“Social Media And Self Esteem Statistics Social Media Engagement Rate”

Updates appear immediately. Even though you can remove tweets, your followers can still read what you wrote until it’s gone. This can get kids in trouble if they say something in the heat of the moment.

As you can see, Wild Soap has an active social presence, which means they’re a great candidate to track. After gathering a handful of industry competitors, it’s smart to use a social media competitive analysis tool like Sprout Social to track Facebook and Instagram content.

I’m just starting out and really didn’t know what a social media plan was. You’re right, I use social media everyday and interact just fine, but for some reason when you’re building a company it’s a lot harder because that personal connection isn’t there. This had some great points, thankyou

Jump up ^ Dewangan, Madhuri (2016). “SocialBot: Behavioral Analysis and Detection”. International Symposium on Security in Computing and Communication (SSCC): 450–460. doi:10.1007/978-981-10-2738-3_39.

I love using the Hootsuite app at conferences and events because I keep the conference hashtag in my saved searches. Then I can easily see what’s going on by navigating to the searches. Hootsuite also saves the hashtag so that when you tweet, you can easily add the hashtag to your tweet again if you choose to. Super easy to use and it’s nice that it syncs with your desktop account too!

Our ratings are based on child development best practices. We display the minimum age for which content is developmentally appropriate. The star rating reflects overall quality and learning potential.

Thank you for sharing this list. This will help several content marketers to recognize the best platform for sharing their articles. Also, it gives an insight into what the viewers exactly demand. Each social site is of a different kind. Thus the rate of success of a site gives an information about how to design audience catering strategies.

This involves tracking the volume of visits, leads, and customers to a website from the individual social channel. Google Analytics[116] is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities.

^ Jump up to: a b Agichtein, Eugene; Carlos Castillo. Debora Donato; Aristides Gionis; Gilad Mishne (2008). “Finding high-quality content in social media”. WISDOM – Proceedings of the 2008 International Conference on Web Search and Data Mining: 183–193.

LinkedIn used to basically be just a place to post your resume online. But it has since become the go-to network for easily reaching out to people in your field, and even recently for posting content relevant to your job.

Yelp is critical for businesses today. If you don’t have an active strategy to build reviews on Yelp, your customers may do it for you soon enough. All it takes is one poor review to harm your abilities to build your social platform. Asking your customers to review your business on Yelp prevents any negative review from standing out. We hold campaigns to get our authors to post reviews about us on Yelp in return for a reward. For example, if they post a review, we’ll offer them 10 percent off their next order or give them an added service.

Snapchat began as just an app for sharing self-destructing photos and videos to your friends, but it’s quickly evolved into the No. 1 app for visual communication. With its new Stories feature, you can now weave together photos and videos into a visual status of sorts, and you can also send texts from directly within the app.

Part of the reason is that gradual encroachment of the grey-haired ones on Facebook. Another is what messaging apps have to offer: private chatting with people you are friends with in real life. Instead of passively stalking people you barely know Facebook, messaging apps promote dynamic real-time chatting with different groups of real-life friends, real life because to connect with them on these apps you will typically already have their mobile number. The trend flies in the face of recurring criticism of young people – that their social lives are largely virtual – when many more are in fact embracing the virtues of privacy and services like WhatsApp, which shun advertising.

As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.[when?]

Testimonials. If case studies aren’t a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you’re a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute.

Presence: This block represents the extent to which users can know if other users are accessible. It includes knowing where others are, in the virtual world or in the real world, and whether they are available.[4] Some social media sites have icons that indicate when other users are online, such as Facebook.

I forgot to add that if you have an issue, these sites are notorious for NOT giving info to the police easily, which wastes a bunch of time. I would think when a young child is involved, these sites would easily give up pertinent info that would help catch a predator, but they don’t, the sites will fight it all the way.

In fact, 46% of B2B marketers are unsure if their social strategy actually created revenue for their brand. But marketers are always trying and looking for the perfect connection. That’s why the most commonly used metric (80%) for marketers is engagement.

“Growth Of Social Media |Social Media Icons Html”

The app used to be notoriously slow (due to a brief and disastrous flirtation with HTML5), but today Facebook provides one of the best mobile experiences you can find, and new features like Instant Articles and 360-degree video promise to take things even further. For many, without that white-on-blue “f” on the home screen, the iPhone feels naked.

Snapchat is a social networking app that thrives on instant messaging and is totally mobile-based. It’s one of the fastest growing apps out there, building its popularity on the idea of self-destructing “snaps.” You can send a photo or short video as a message (a snap) to a friend, which automatically disappears a few seconds after they’ve viewed it.

Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.

“Although I’ve had similar responsibilities in different organizations over the past 15 years, my department names have been a moving target – internet marketing, e-marketing, e-productivity, ecommerce, interactive marketing, and digital marketing. All the while, I’ve tried to maintain a tether to the “integrated marketing” and “marketing mix modeling” concepts birthed in the 90’s. They’re so dreamy, right? In 2014, I’m now comfortable calling that Digital Marketing. The digital threads of data and attribution allow us to build multi-faceted, measurable, and flexible plans that have the ability to adjust to the co-variability of business priorities and customer preferences.”

Jump up ^ Romanov, Aleksei; Alexander Semenov; Jari Veijalainen (2017). “Revealing Fake Profiles in Social Networks by Longitudinal Data Analysis”. Proceedings of the 13th International Conference on Web Information Systems and Technologies.

Thanks for the post, Kevan! 2015 is both the Year of the Sheep (Chinese calendar) and for me to become more serious about my social media presence (currently a very sad existence). You hit it on the head with “thrilling and overwhelming”. But your post has helped add to the thrilling by subtracting some of the overwhelming.

5. Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose.

Your claim that “But knowing the basics — what they are, why they’re popular, and what problems can crop up when they’re not used responsibly — can make the difference between a positive and a negative experience for your kid.,” is a genetic fallacy because you are stating that parents do not know what their kids are doing, but at the same time it is a tautology. This is considered a genetic fallacy because it is common for older people, i.e., most parents of teens, do not know what all these social media apps are about and it is common since these are new technologies that are developing fast and hard to keep up with when you have much more to worry about. Most people have who have difficulty are those with families. Which whom are most, if not all, parents. So now assuming that with the knowledge you share parents of teens will be well informed of what each app is and what it is utilized for is a claim that is derived from your ending statement, which is where you created a tautology. The information that is used to prove your argument only shows that the ends were the means, by which I mean the point of your argument was to introduce your conclusion. So the best thing to do is to make sure that if you are going to post anything informational there should be a long check of logical fallacies.

Kids love this app because it takes the pressure off of having to share something with everyone like they would on traditional social networks. If you’re unfamiliar, check out this step-by-step tutorial on how to use Snapchat. Snapchat also has a unique feature called Stories, which allows users to share snaps publicly when they want. More »

From music videos and movies, to personal vlogs and independent films, YouTube has it all. YouTube also launched a premium subscription option, called YouTube Red, which removes all advertisements from videos. It also now offers YouTubeTV, a separate live streaming subscription service.

Julia Revitt on Twitter: “Do you want a social media experience that’s like real life? No algorithms, no data mining, just real people enjoying their lives. I’m on @verotruesocial now and I’d love you to joi …

“Video Social Media Apps Costs Of Social Media Marketing”

Twitter just took another step towards helping brands generate revenues from the social network. The company announced a new feature on Wednesday called the Lead Generation card, which gives businesses a way to register users and their emails for pro…

Since social media marketing first came to be, strategists and markets have been getting smarter and more careful with the way they go about collecting information and distributing advertisements. With the presence of data collecting companies, there is no longer a need to target specific audiences. This can be seen as a large ethical gray area. For many users, this is a breach of privacy, but there are no laws that prevent these companies from using the information provided on their websites. Companies like Equifax, Inc., TransUnion Corp, and LexisNexis Group thrive on collecting and sharing personal information of social media users.[113] In 2012, Facebook purchased information from 70 million households from a third party company called Datalogix. Facebook later revealed that they purchased the information in order to create a more efficient advertising service.[114]

Create a new authentic marketing channel fueled by social employees. Learn how to increase internal and external engagement, leads, reputation, and sales by activating social employees in your organization.

Users can take screenshots during a chat. Teens like to think that what happens in a chat stays in a chat, but that’s not necessarily the case. It’s easy for someone to take a screenshot while in a chat and share it with whomever they want.

18. vk.com. Promoting itself as Europe’s largest social media site, vk.com is essentially the Russian version of Facebook, with the same kinds of profiles, messaging, and games you would expect. Like Facebook, vk.com allows users to enter both personal and professional information about themselves, and to follow or show support for organizations and businesses.

From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.

Schoen, Harald; Gayo-Avello, Daniel; Takis Metaxas, Panagiotis; Mustafaraj, Eni; Strohmaier, Markus; Gloor, Peter (2013). “The power of prediction with social media”. Internet Research. 23 (5): 528–43. doi:10.1108/IntR-06-2013-0115.

In addition to digital marketing, CMAC delivers impact in pricing, promotions, customer life-cycle management, and assortment-optimization programs across retail, consumer goods, banking, insurance, telecom, media, and health-care organizations. To support our advanced analytic work we can host client data in our ISO-certified data center in Atlanta. CMAC has high-quality, cost-efficient advanced analytics-offshoring capabilities through our India and Poland-based Centers of Competence.

“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.”

Porn is easy to find. This online hangout is hip and creative but sometimes raunchy. Pornographic images and videos and depictions of violence, self-harm, drug use, and offensive language are easily searchable.

David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.

Today I your article on google because I am searching for new social media sites for my business and here I found five new social media sites on your list. Thanks for sharing this great article. If you don’t mind, you can also add Flipboard.com on your list, this is also a great social media site.

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Hoje a internet possibilita que o consumidor tenha um papel mais ativo nesse processo. Em números, significa dizer que 60% do processo de compra já foi realizado antes mesmo de o consumidor entrar em contato com o vendedor.

Outra métrica que deve ser avaliada é o Custo por Aquisição. Neste caso, o fator considerado é o valor do investimento, que será dividido pelo número de vendas efetivas (aquisição do produto/serviço).

Más allá de que YouTube sea, hoy en día, una de las herramientas de búsqueda más utilizadas, los factores de posicionamiento de Google favorecen a los videos en YouTube o páginas que contengan videos.

Muchas gracias Melody, excelente aporte, la situé en la parte de EXTRAS con las que tienen menos de un millón de seguidores ya que es nueva, veremos cómo se desarrolla la vida de esta red social (te dan pasta!!) 🙂

Ahora bien, es justo que te preguntes: ¿cómo hago una infografía? Afortunadamente, hoy en día no es necesario ser diseñador para poder componer esta clase de gráficos. Gracias a herramientas online como Canva, puedes crearlos muy fácilmente. Y además, ¡se ven geniales!

Hootsuite es gratis para utilizarlo con 3 perfiles sociales, y cuenta con más de 9 millones de usuarios. Es la app líder en gestión de redes sociales y monitorización de analítica social para iPhone y Android.

Las redes de imágenes ganan peso frente a las de texto. Instagram se ha convertido en una plataforma con gran potencial publicitario en el que ‘influencers’ y usuarios muestran el lado positivo de la vida

Research reports. Again, this is a high value content piece which is great for lead generation. Research reports and new data for your industry can also work for the awareness stage though, as they’re often picked-up by the media or industry press.

One of the most prevalent types of paid media in digital marketing is pay-per-click, facilitated by Google Adwords. Adwords allows your business to pay to appear at the top of Google search results regardless of how well you rank for the keyword that the user has searched.

You have one goal—increase campaign performance to win new customers and drive more revenue for your business. Customer behavior provides insight into what’s working and what isn’t. When equipped with marketing campaign tools, you can use data and predictive analytics to understand customer profiles improve overall effectiveness of your campaigns.

Jump up ^ Mogoş, R. “Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages”. International Journal of Economic Practices & Theories. 5 (3): 240–247.

Hablar en privado:Una buena solución, es resolver los problemas hablando por privado con el cliente, incluso hablar por teléfono para que se sienta atendido, intentar resolver sus problemas y se convierta en un cliente satisfecho.

If you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months.

El robot con aspecto de mujer ha sido desde hace mucho tiempo una fijación de la cultura pop, pero ahora la tecnología feminizada está por todos lados; incluso las ayudantes digitales, como Siri (Apple), Alexa (Amazon) y Cortana (Microsoft), tienen voces femeninas

Esta aplicación es perfecta para analizar las redes sociales, principalmente Facebook, Twitter y Flicker. Te permite conocer el número de usuarios exactos a los que han llegado tus posts y el funcionamiento de las campañas en las distintas redes. Además, toda esta información te la da en forma de gráfica, para que tengas la información de la forma más visual posible.

Por cierto, también surgió una alternativa de extrema derecha a Twitter: Gab. Después de que Twitter cerrara la cuenta a varios acosadores de la alt-right, muchos se refugiaron en esta red. Su logo es una rana. Como la rana Pepe.

MySpace era un club digital en el que se aceptaba el comportamiento salvaje. Un usuario de Friendster desencantado que usó el nombre de Tila Tequila se unió a MySpace y se llevó a todo su club de fans.

Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[37] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[38] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[37]

Jump up ^ Sakas, D. P., Dimitrios, N. K., & Kavoura, A. (2015). The Development of Facebook’s Competitive Advantage for Brand Awareness. Procedia Economics And Finance, 24(International Conference on Applied Economics (ICOAE) 2015, 2–4 July 2015, Kazan, Russia), 589-597. doi:10.1016/S2212-5671(15)00642-5

No hay que gastar grandes cantidades de dinero, mucho menos cuando se presenta un error. Lo digital es fácil de modificar, se ajusta fácilmente a las circunstancias en tan solo segundos y sin pagar demás.

Estas redes sociales se basan en la teoría de los seis grados, Seis grados de separación es la teoría de que cualquiera en la Tierra puede estar conectado a cualquier otra persona en el planeta a través de una cadena de conocidos que no tiene más de seis intermediarios. La teoría fue inicialmente propuesta en 1929 por el escritor húngaro Frigyes Karinthy en una corta historia llamada Chains. El concepto está basado en la idea que el número de conocidos crece exponencialmente con el número de enlaces en la cadena, y sólo un pequeño número de enlaces son necesarios para que el conjunto de conocidos se convierta en la población humana entera.

El texto está disponible bajo la Licencia Creative Commons Atribución Compartir Igual 3.0; pueden aplicarse cláusulas adicionales. Al usar este sitio, usted acepta nuestros términos de uso y nuestra política de privacidad.

Es la red social conocida como el Facebook ruso, aunque su uso es más sencillo e intuitivo. Permite a los usuarios crear mensajes privados, actualizaciones de estado, compartir fotos, crear grupos, páginas y eventos públicos, tal y como sucede en Facebook.

LinkedIn: Su perfil más orientado hacia lo profesional convierte a esta red en la ideal para crear campañas que refuercen la imagen de cualquier empresa y le ayuden a forjar relaciones laborales con otras del mismo rubro.