Privacy, safety, and creepiness are concerns. Because teens are often broadcasting from their bedrooms to people they don’t know, sometimes sharing phone numbers, and often performing for approval, there’s the potential for trouble.
WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.
This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.
Younger generations are becoming more involved in politics due to the increase of political news posted on various types of social media. Due to the heavier use of social media among younger generations, they are exposed to politics more frequently, and in a way that is integrated into their online social lives. While informing younger generations of political news is important, there are many biases within the realms of social media. It can be difficult for outsiders to truly understand the conditions of dissent when they are removed from direct involvement. Social media can create a false sense of understanding among people who are not directly involved in the issue. An example of social media creating misconceptions can be seen during the Arab Spring protests. Today’s generation rely heavily on social media to understand what is happening in the world, and consequently people are exposed to both true and false information. For example, Americans have several misconceptions surrounding the events of the Arab Springs movement. Social media can be used to create political change, both major and minor. For example, in 2011 Egyptians used Facebook, Twitter, and YouTube as a means to communicate and organize demonstrations and rallies to overthrow President Hosni Mubarak. Statistics show that during this time the rate of Tweets from Egypt increased from 2,300 to 230,000 per day and the top 23 protest videos had approximately 5.5 million views.
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This refers to the digital assets that your brand or company owns — whether that’s your website, social media profiles, blog content, or imagery, channels are the things your business has complete control over. This can include some off-site content that you own, but isn’t hosted on your website, like a blog that you publish on Medium, for example.
Security and privacy are two areas social media marketers can’t cut corners with. Whether you’re discussing clients or confidential business information, you want to ensure your messages are protected.
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Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
Dina Shapiro is the founder and CEO of Yorkville Consulting, which provides best-in-class marketing training to help clients grow brands, build high-performing marketing teams, and engage employees. Her consultancy is a WBENC-certified woman-owned company.
In practice, though, it’s very similar to Instagram, with a few important differences. Though most users seem to be posting photos, the app also lets you share text and URLs, as well as recommendations for books, TV shows, and movies.