^ Jump up to: a b c d e f g h i j k Obar, Jonathan A.; Wildman, Steve (2015). “Social media definition and the governance challenge: An introduction to the special issue”. Telecommunications policy. 39 (9): 745–750. doi:10.1016/j.telpol.2015.07.014. SSRN 2647377 .
Kik- it’s rated 17+ for a reason. ooVoo I have never heard of before. WhatsApp- heard of it, but it’s not popular in my social circle, so I unfortunately can’t supply any useful information. Instagram- fairly safe to use. Most of my friends just use it to chat with one another. Just make sure your kid sets theirs to private, and they should be fine. Tumblr- can have inappropriate content(porn, “smut”, profanity, graphic images of self-harm, drug use, etc.), but is generally fine since content that one will come across is determined by who one follows and which tags they search for. Radical politics are a theme throughout the website, too, but as long as you keep tabs on your kid’s blog, it should be fine. Twitter- can have profanity, but generally fairly safe to use. It’s good as long as it’s set to private. Vine- has plenty of inappropriate content. Not necessarily appropriate for every teen(let alone tweens), but most of it is just annoying stuff that kids at school will quote until they’ve sucked all the humor out of it. Burn Note- never heard of it, let alone used it before. Snapchat- pretty tame. Usually just videos of people acting like idiots and silly face selfies. Whisper- can have some pretty dark content. If I were a parent, I wouldn’t let a kid use it. Yik-Yak- I’d watch them pretty closely if they’re using this one. MeetMe- never heard of this. Omegle- keep them away from this. This is clearly for adults. Skout- don’t know much about it, but I’ve heard of it. Tinder- this and Grindr are both hook-up apps that should probably not be used by teenagers, though they should be fine for adults. A few more to add: Google+- practically no one uses this, but it should be fine. Reddit- as long as they only subscribe to appropriate subs, it should be fine. They probably won’t tell you they use Reddit if they do, though—it kinda defeats the purpose. Pinterest- absolutely fine for everyone. They might use Pinterest instead of doing their homework, though, so be warned… 4chan- if your teen is using this site, throw their computer out the window. 4chan isn’t even appropriate for adults. MySpace- if your kid is using this, they may have blows to their self-esteem due to them not being ranked as their best friend’s best friend. FaceBook- fewer teens are using this anymore. It’s mostly just parents. I don’t even know anyone under the age of 25 who uses this. Vimeo- kind of like YouTube, but fewer trolls in the comments section. YouTube- tons of profanity. Make sure they’re only watching appropriate stuff. Voat- basically a European clone of Reddit. People who get banned from Reddit flock to there, though, so it’s basically filled with the worst of Reddit. Digg- basically no one uses this. LinkedIn- teenagers will probably not be using this. It’s usually accountants and businesspeople who are looking to get jobs. Flick- photosharing. Mostly photography. iFunny- funny pictures and internet memes. Lots of swearing, but the content itself is pretty tame. LiveJournal- don’t know too much about this, but it’s pretty much like its name. WattPad- monitor their use of this. It has lots of erotic fan-fiction. Text messaging- don’t read these unless you have reason to believe they are in danger. It’s kind of like reading their diary, if their diary was a chat log. Telephone- this is used less and less and texting more and more, but they’ll be fine if they’re using the phone to call people. Don’t eavesdrop on their conversations, though. That’s snooping, and those are private (to them, the person they called, and the NSA : ) FaceTime/Skype- they should be fine, but make sure they’re safe if they’re skyping or facetiming a boyfriend or girlfriend. Actually talking to people- if they’re doing this, be glad. Don’t eavesdrop. This is the most private mode of communication. : ) Basically, as a rule of thumb, if it’s on the web for anyone to access, checking it out is fine and is never snooping, but if you’re stealing their phone in order to read their text messages one they’ve fallen asleep, that’s snooping, and it’s probably going to make them trust you less. Also, teenagers might sign up for social media accounts without your permission or knowledge. This is pretty normal, and usually is fine, but sometimes can be dangerous. If they’re over the age of 13, they can legally sign up for many social media accounts without parental permission, but it still is technically you responsibility as a parent to do your best to keep them safe online. Be aware of their online activity, but don’t be nagging or nosy or disrespect their privacy. Hopefully this has been helpful : )
Once you’ve determined which channels to use, you should also think about your brand’s voice, tone, and style. This includes things like what sort of language your social accounts will use, whether your brand will post GIFs, and so on. Learn more in our post about creating a social media style guide.
Diffusion of ideas and innovations studies focus on the spread and use of ideas from one actor to another or one culture and another. This line of research seeks to explain why some become “early adopters” of ideas and innovations, and links social network structure with facilitating or impeding the spread of an innovation.
Social media fosters communication. An Internet research company, Pew Research Center, claims that “more than half of internet users (52%) use two or more of the social media sites measured (Facebook, Twitter, Instagram, Pinterest) to communicate with their family or friends”. For children, using social media sites can help promote creativity, interaction, and learning. It can also help them with homework and class work. Moreover, social media enable them to stay connected with their peers, and help them to interact with each other. Some can get involved with developing fundraising campaigns and political events. However, it can impact social skills due to the absence of face-to-face contact. Social media can affect mental health of teens. Teens who use Facebook frequently and especially who are susceptible may become more narcissistic, antisocial, and aggressive. Teens become strongly influenced by advertising, and it influences buying habits. Since the creation of Facebook in 2004, it has become a distraction and a way to waste time for many users. A head teacher in the United Kingdom commented in 2015 that social media caused more stress to teenage children than examinations, with constant interaction and monitoring by peers ending the past practice where what pupils did in the evening or at weekends was separate from the arguments and peer pressure at school.
When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening. But if your brand isn’t there to communicate, what’s the point of posting at the preferred time?
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Thanks for the great list and info Kelly! My 14 year old desperately wants to be using some of these apps. We have resisted so far, but realize that she really is an anomaly at this point so are now considering letting her at least use Instagram (as long as we come up with agreements about privacy settings etc). I’ve read that teens shouldn’t use their real name/photo on their profile as it’s publically searchable (despite the privacy settings). I see almost all her peers using their real name and photo, and they say it’s so they are searchable to friends. Makes sense, but seems unsafe – any tips on this?
Instagram, built around photos, videos and captions, has grown to 800 million users and is increasingly part of the business world. If you and your work are visually driven, Instagram should be part of your business toolkit. Any company aimed at consumers, including travel, beauty and more, can do well on Instagram, but we are also seeing older, B2B companies like General Electric and IBM using Instagram.
Jump up ^ Quan-Haase, Anabel; Young, Alyson L. (2010-09-14). “Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging”. Bulletin of Science, Technology & Society. 30 (5): 350–361. doi:10.1177/0270467610380009.
Networks rich in structural holes are a form of social capital in that they offer information benefits. The main player in a network that bridges structural holes is able to access information from diverse sources and clusters. For example, in business networks, this is beneficial to an individual’s career because he is more likely to hear of job openings and opportunities if his network spans a wide range of contacts in different industries/sectors. This concept is similar to Mark Granovetter’s theory of weak ties, which rests on the basis that having a broad range of contacts is most effective for job attainment.
In recent years, that puzzle has given ulcers to a lot of executives. They have watched the rise of Facebook and Twitter, along with the advent of commercial-skipping technologies like DVRs and hardware like the iPad, and realized that spending money on television, print and radio will no longer suffice. But how do you market to people in these virtual realms? Given that these platforms are supposedly about friends connecting — it’s called social media for a reason — will anyone listen and look? Is it too much to ask for a return on this investment?
In order to engage customers retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
Imagine you’ve created a product brochure and posted it through people’s letterboxes — that brochure is a form of content, albeit offline. The problem is that you have no idea how many people opened your brochure or how many people threw it straight into the trash.
The best social media apps offer a range of solutions that can help you easily organize multiple accounts and share information across several social networks without ever needing to post anything separately to your accounts directly from the web. Although many of the features, layouts and intuitiveness differ across each app, they all get the job done when you choose the right one that matches your current social presence and marketing strategy.
Julia Revitt on Twitter: “Do you want a social media experience that’s like real life? No algorithms, no data mining, just real people enjoying their lives. I’m on @verotruesocial now and I’d love you to joi …
News media and television journalism have been a key feature in the shaping of American collective memory for much of the twentieth century. Indeed, since the United States’ colonial era, news media has influenced collective memory and discourse about national development and trauma. In many ways, mainstream journalists have maintained an authoritative voice as the storytellers of the American past. Their documentary style narratives, detailed exposes, and their positions in the present make them prime sources for public memory. Specifically, news media journalists have shaped collective memory on nearly every major national event – from the deaths of social and political figures to the progression of political hopefuls. Journalists provide elaborate descriptions of commemorative events in U.S. history and contemporary popular cultural sensations. Many Americans learn the significance of historical events and political issues through news media, as they are presented on popular news stations. However, journalistic influence is growing less important, whereas social networking sites such as Facebook, YouTube and Twitter, provide a constant supply of alternative news sources for users.
That is a somewhat conservative approach compared to most other messaging platforms, yet WhatsApp is still quietly broadening out. In the same way Facebook first rolled our Facebook Connect in 2008 to allow people to use their profiles to like or comment on other websites, WhatsApp recently unveiled an instruction set known as an API that lets other mobile apps share content through WhatsApp too. The roll-out is still in its infancy, but after one music streaming service in the Middle East added the WhatsApp sharing button, its was surprised to find its users sharing 50% more songs via WhatsApp than Facebook.
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, … more
For Malcolm Gladwell, the role of social media, such as Twitter and Facebook, in revolutions and protests is overstated. On one hand, social media make it easier for individuals, and in this case activists, to express themselves. On the other hand, it is harder for that expression to have an impact. Gladwell distinguishes between social media activism and high risk activism, which brings real changes. Activism and especially high-risk activism involves strong-tie relationships, hierarchies, coordination, motivation, exposing oneself to high risks, making sacrifices. Gladwell discusses that social media are built around weak ties and he argues that “social networks are effective at increasing participation — by lessening the level of motivation that participation requires”. According to him “Facebook activism succeeds not by motivating people to make a real sacrifice, but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice”.
Social media marketing involves the use of social networks, consumer’s online brand-related activities (COBRA) and electronic word mouth (eWOM) to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a “target audience”. With social networks, information relevant to the user’s likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your “new Converse sneakers to Facebook” is an example of a COBRA. Electronic recommendations and appraisals are a convenient manner to have a product promoted via “consumer-to-consumer interactions. An example of eWOM would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company’s reputation.
Jump up ^ Pfeffer, J.; Zorbach, T.; Carley, K. M. (2013). “Understanding online firestorms: Negative word-of-mouth dynamics in social media networks”. Journal of Marketing Communications. 20: 117–128. doi:10.1080/13527266.2013.797778.
It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic that sits alongside other campaigns to form your strategy.
Pinterest has become a major player both in social networking and in the search world, proving just how important visual content has become on the web. As the fastest standalone site ever to reach 10 million monthly unique visits, Pinterest’s beautiful and intuitive pinboard-style platform is one of the most enticing and useful resources for collecting the best images that can be categorized into separate boards.
Longtime users of Reddit will feel right at home with ReddHub, a popular Windows 8 app designed to take the website’s entire experience to the desktop. Described as “feature rich, stable and elegant,” ReddHub brings a modern look and feel to a social network that has been around for quite a while.
Now, it’s time to bring all of it together to form a cohesive strategy document. Let’s revisit what digital strategy means: the series of actions that are going to help you achieve your goal(s) using online marketing.
Most people just take it for granted and start using it in a panic when they have to change jobs. It’s often too late at that point. You are better off learning to use it when you don’t need it. LinkedIn works best when you use it as a career management tool and not just for job hunting.
Creating a killer social media campaign isn’t about the support of a great brand or having the right assets. It’s about striking the delicate balance of perfect timing, relevant messaging and the right audience. While everyone and his mother — and g…
A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
I write to request formally for your permission to use your data and figure of that of 2016 in an article titled “Digital Citizenship in Africa’s fractured social order”. The source is adequately acknowledged and referenced. I remain thankful for your provisions, while awaiting your speedy feedback.