“Social Media Goal Social Media Marketing World”

The quintessential “dumb” app, Yo briefly captured the collective attention of the Internet when an app that only allowed you to say “yo” topped the App Store charts — even if it was for just a few days. The app quickly racked up more than a million users and inspired dozens of copycats (Yo Hodor, anyone?) while helping kick off a new trend of ridiculous and ridiculous-sounding apps.

Once you’ve conducted your audit you should have a clear picture of every social account representing your business, who runs or controls them, and what purpose they serve. This inventory should be maintained regularly, especially as you scale your business.

At the 83rd Academy Awards, the film received eight nominations, including for Best Picture, Best Director for Fincher, and Best Actor for Eisenberg, and won three; Best Adapted Screenplay, Best Original Score, and Best Film Editing. The film also received awards for Best Motion Picture – Drama, Best Director, Best Screenplay, and Best Original Score at the 68th Golden Globe Awards.

Pinterest describes itself as ‘a visual bookmarking tool that helps you discover and save creative ideas.’ Users can ‘pin’ images to the service and share them in collections, or ‘boards,’ that other users can follow.

Jump up ^ Eick, C.J.; King, D.T. (2012). “Non-science majors’ perceptions on the use of YouTube video to support learning in an integrated science lecture”. Journal of College Science Teaching. 42 (1): 26–30.

High numbers by themselves do not mean much, says Jan Reichelt, a co-founder of Mendeley (which scored 48% awareness and 8% regular visitors among scientists in Nature’s survey). “We’ve moved away from mentioning ‘start-up vanity metrics’ as the key number,” he says. “It doesn’t tell you about the quality of interaction.”

Jump up ^ Filer, Tanya; Fredheim, Rolf (2016). “Sparking debate? Political deaths and Twitter discourses in Argentina and Russia”. Information, Communication & Society. 19 (11): 1539–1555. doi:10.1080/1369118X.2016.1140805.

People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.

Periscope was not that first, and initially it was not the best mobile live-streaming service But it may be the social video broadcast platform we remember. Owned by Twitter and rushed out the door in response to upstart Meerkat’s instant rock-star status at South By Southwest 2015, Periscope looked like a better-designed version of its competitor, but with curiously different functionality (comments on Periscope don’t post to Twitter, for instance).

…friends and relatives abroad—took to social networking sites such as Twitter and Facebook in search of information on those missing in the wake of the catastrophe. Feeds from these sites also assisted aid organizations in constructing maps of the areas affected and in determining where to channel resources. The many…

Social media content is generated through social media interactions done by the users through the site. There has always been a huge debate on the ownership of the content on social media platforms because it is generated by the users and hosted by the company. Added to this is the danger to security of information, which can be leaked to third parties with economic interests in the platform, or parasites who comb the data for their own databases.[118] The author of Social Media Is Bullshit, Brandon Mendelson, claims that the “true” owners of content created on social sites only benefits the large corporations who own those sites and rarely the users that created them.[119]

Again, on this graph you can see the three large circles dominating the rest. Only Twitter and Reddit battling it out for the fourth space seem to come close to the top 3. However, in Russia VK has a huge penetration, dominating the Russian speaking world as Facebook does globally.

The Hootsuite mobile app also allows you to set up streams to monitor customer feedback, search and track keywords. A fantastic app that I use all the time and love as it’s so simple to use and makes my social media much more effective and easier to manage.

After a stint in a mental institution, former teacher Pat Solitano moves back in with his parents and tries to reconcile with his ex-wife. Things get more challenging when Pat meets Tiffany, a mysterious girl with problems of her own.

9. Snapchat. This surprisingly-addictive app gives you the ability to take a picture, add art and text if you’d like, and then send it to recipients for a set amount of time (after which the photo will delete itself and be removed from the company’s servers). Lots of fun, and potentially a good way to stay in touch with friends.

In this project, you’ll create, execute, and monitor a search engine marketing campaign on the AdWords platform for a B2C or a B2B product. While your campaign is live, you’ll test, monitor, and optimize your results for the best possible return on investment (ROI).

Jump up ^ Dunkley, Lydia. “Reaching Generation Z: Harnessing the Power of Digital Influencers in Film Publicity”. promotionalcommunications.org. Journal of Promotional Communications. Retrieved 11 November 2017.

Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users are accessing when they are “on the go” via tablet computer or smartphone can take advantage of the location- and time-sensitive awareness of users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, and relationship development/loyalty programs.[24]

In this project, you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.

Follow the account creation steps to create your new account. You will likely need to provide your name, age range, and e-mail address at a minimum. Additional information may be required, depending on the requirements of the social network.

Like Everypost, Tailwind is focused on visual social content — particularly Pinterest and Instagram. For Pinterest, you can use this tool to schedule posts, find trends through insights, monitor your brand, launch contests or promotions and get access to analytics and reporting.

Information overload: It’s not unusual to have over 200 Facebook friends or follow over 1,000 Twitter accounts. With so many accounts to follow and so many people posting new content, it’s almost impossible to keep up.

“Social Media Hackers _Free Social Media Sites”

Muchas veces sucede que al navegar a través de Internet te encuentras con artículos, fotografías e información interesantes para postear en Twitter, compartir publicaciones en Facebook y compartir en tus diferentes redes sociales. Para no olvidarte de hacerlo, te aconsejo utilizar la extensión de Postcron para Chrome. Con su ayuda podrás agendar fácilmente cualquier contenido que halles en la Web, para compartirlo luego con tu audiencia en el día y horario que prefieras.

Costes asequibles. El marketing online es accesible en términos de presupuesto, sobre todo si se los compara con los canales de marketing tradicionales como, por ejemplo, la televisión, la radio o la prensa. 

No hay que gastar grandes cantidades de dinero, mucho menos cuando se presenta un error. Lo digital es fácil de modificar, se ajusta fácilmente a las circunstancias en tan solo segundos y sin pagar demás.

Digital marketing became more sophisticated in the 2000s and the 2010s, when[10][11] the proliferation of devices’ capable of accessing digital media led to sudden growth.[12] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[13][14]

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p… more

Isso permite que você personalize muito mais suas ações e campanhas de Marketing. Por exemplo, se você segmentou suas ações para donos de pequenos mercados, consegue fazer anúncios e campanhas que respondam às dúvidas e dores específicas desse segmento.

También es una herramienta que cada vez más se utiliza para la curación de contenidos. Este hecho ha provocado que muchos Bloggers traten de conseguir el mayor número de lectores, porque cuantos más lectores tenga un Blog más viralización social conseguirá, es así de simple.

Para terminar, una combinación que parece muy innovadora: redes sociales y realidad virtual (RV). vTime es una red social para la cual hace falta usar unas gafas de RV (tipo Google Cardboard , Oculus Rift, Samsung Gear, etc.). Esto nos sumergirá en escenarios digitales donde seremos avatares e interactuaremos con otros usuarios convertidos en avatares. Se trata de una vuelta de tuerca de juegos de simulación social como Second Life, Sims o Animal Crossing. La gracia es que algunos escenarios de encuentro son realmente remotos, como el Polo Norte, el fondo del mar o la órbita terrestre (hay 19 diferentes). Además al tomar la visión directa de nuestro avatar podemos chatear como si fuera una reunión habitual o incluso hacernos un selfi con nuestros amigos de VTime.

If you’re a working digital marketer who wants to skill up, add a specialty, or refresh your skills with cutting-edge content, consider the Self-Study model. This is also a good choice if you want more schedule flexibility, or need to watch your budget.

Para aquellos usuarios obsesionados con coleccionar ideas, fotos, chistes, letras de canciones, en fin, de todo, les presentamos a Pinterest, la encargada de satisfacer tus caprichos. Simplemente crea tu propio perfil y comienza a añadir tus contenidos, o descubre lo que tus amigos han estado posteando y déjales saber tu opinión. De esta manera, cada vez que navegues la red, y descubras algo que realmente vale la pena, podrás compartirlo con tus seguidores.

Hoje a internet possibilita que o consumidor tenha um papel mais ativo nesse processo. Em números, significa dizer que 60% do processo de compra já foi realizado antes mesmo de o consumidor entrar em contato com o vendedor.

En 2003 surge LinkedIn, concebida como una red de negocios profesional. En la actualidad cuenta con más de 400 millones de usuarios. En 2004, en pleno boom del Messenger de Microsoft, un jovencísimo Mark Zuckerberg funda Facebook, consiguiendo crear un antes y un después en la historia de las redes sociales. La premisa era muy sencilla, interactuar con ‘amigos’ compartiendo tus sucesos cotidianos a través de fotos en la que podías etiquetarlos, o de mensajes en el muro. Su verdadero éxito llegaría con la adaptación de la red a diferentes idiomas, consiguiendo llegar a todas partes del mundo. A día de hoy el tándem perteneciente a Zuckerberg y formado por Facebook, WhatsApp, Messenger e Instagram parece ya insuperable.

Con cada nuevo año, o nueva semana, viene la oportunidad de establecer nuevas metas. Habit Minder se asegura de estar al tanto de esas buenas intenciones, al enviarte recordatorios para tomar agua, caminar, respirar profundamente o cualquier otra tarea que elijas.

Las redes sociales también se han utilizado para examinar cómo las organizaciones interactúan unas con otras, caracterizando las múltiples conexiones informales que vinculan a los ejecutivos entre si, así como las asociaciones y conexiones entre los empleados de diferentes organizaciones. Por ejemplo, el poder dentro de las organizaciones, a menudo proviene más del grado en que un individuo dentro de una red se encuentra en el centro de muchas relaciones, que de su puesto de trabajo real. Las redes sociales también juegan un papel clave en la contratación, en el éxito comercial y en el desempeño laboral. Las redes son formas en las cuales las empresas recopilan información, desalientan la competencia, y connivencia en la fijación de precios o políticas.8​

Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour…See what we mean?

¿La agencia ha desarrollado nuevos procesos? ¿Ha sido reconocida por algún trabajo realizado? ¿Posee alguna credencial especial de calidad? Conoce exactamente quiénes son ellos antes de contratar el servicio.

Uno de los principales motivos es que tenemos cada vez más personas conectadas a internet, dejando a la televisión y a la radio en un segundo plano. Pero, además de eso, el marketing digital tiene varias ventajas como:

Y es que el marketing y las redes sociales no pueden entenderse como conceptos separados e independientes, ambos conceptos forman parte el uno del otro y deben de entenderse de forma conjunta y nunca aislada.

The communication channel of choice for most businesspeople and used by the majority of internet users, email is a powerful tool you can leverage to reach members of your audience directly. Traditionally, email has gotten a bad rap for being spammy and promotional. However, by taking an inbound approach to email, you can use email to deliver helpful, personalized, and targeted content to your prospects which they’ll be pleased to received.

En la década de los 50, Ithiel de Sola Pool (MIT) y Manfred Kochen (IBM) se propusieron demostrar la teoría matemáticamente. Aunque eran capaces de enunciar la cuestión “dado un conjunto de N personas, ¿cuál es la probabilidad de que cada miembro de estos N estén conectados con otro miembro vía k1, k2, k3,…, kn enlaces?”, después de veinte años todavía eran incapaces de resolver el problema satisfactoriamente.

Ao contrário do Marketing Offline, em que muitas vezes é impossível precisar exatamente para qual audiência você está falando, o Marketing Digital permite um nível de segmentação muito mais preciso do seu público.

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.

Este sitio de pequeños blogs reúne más de 140 millones de blogs dedicados a prácticamente cualquier tema. El contenido de tumblr, que se dirige a los que publican imágenes y mensajes rápidos y chistosos, no es tan largo como el de los blogs tradicionales, ni tan corto como el de los tuiteos de Twitter. Los usuarios siguen a otros usuarios de tumblr y pueden individualizar la apariencia de su propio blog en tumblr mediante docenas de plantillas para su diseño. Ofrece una aplicación móvil para facilitar la publicación de los mensajes dondequiera que te encuentres. Según tumblr, cada día se publican más de 82 millones de entradas en los blogs del sitio.

Otro de sus beneficios es que podemos saber en todo momento qué se está diciendo de nuestra empresa, quién comparte nuestros mensajes, a quién llegan y qué opinión tienen de nuestros servicios. De esta manera, estaremos en contacto continuo con nuestros clientes, pudiendo interactuar con ellos en cualquier momento obteniendo una respuesta inmediata, resolver dudas, fidelizar a los clientes que ya tenemos, dar las gracias personalmente por sus comentarios y hacer a cualquier persona partícipe de nuestra empresa.

Tumblr: ¿Buscan una red enfocada al público joven en la que puedan ser publicadas todas clase de formatos (videos, imágenes, audio, texto, etc) de una manera rápida, sencilla y atractiva? Si la respuesta es sí, entonces Tumblr es la opción adecuada para ello.

As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.[when?]

Nuestra Recomendación es Obvia No comiencen a publicar hasta saber qué es lo que van a compartir y en qué horario esto es algo básico en una estrategia de marketing en Redes Sociales. No pierda esta valiosa oportunidad asi conseguiran mejor interacción, conseguirán que estos compartan su contenido y conseguirán nuevos adeptos. A ninguno nos gustaba cuando éramos críos bailar con la más fea (yo lo se era el patito feo de jovencita) bueno tampoco nos gustan los perfiles sociales que no tienen interacción, no los vemos como exitosos y por los ignoramos. Si los usuarios se acostumbran a poca interacción será difícil de remontar esa situación y nos costará mucho revertir esto.

A full-immersion, full-feature learning experience perfect for someone seeking a digital marketing career after graduation. Real-world projects, expert reviews, mentors, forums, and personalized career support, plus access to hiring partners.

Me da la sensacion de que este articulo tiene varios años, porque hay mucha informacion desactualizada, hay redes sociales que has escrito aqui que ya no existen mas. Linkedin ya tiene casi 500 millones de usuarios, NO 200. Amigo deberias actualizar todo este articulo.

No es necesario estar presente en todas las redes sociales. Según el tipo de negocio y según las redes sociales en las que se encuentre nuestro buyer persona, debemos planificar una estrategia de contenidos en aquellas que nos puedan reportar un ROI.

En septiembre de 2004, cuando presentaron la demanda contra Thefacebook, ConnectU alegaba tener 15.000 usuarios en docientas universidades. Thefacebook competía con ellos con fuerza. ConnectU sí llevó a sus fundadores a alcanzar un éxito enorme: un acuerdo económico por la demanda en el 2008. Eso aportó a los creadores de ConnectU un montón de dinero además de acciones de Facebook por un valor de al menos diez millones. ConnectU desapareció.

With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it ultimately depends entirely on the scale and effectiveness of your digital marketing strategy.

“Social Media For Academics +Social Media Software Management”

“The Social Network” explores the moment at which Facebook, the most revolutionary social phenomena of the new was invented — through the warring perspectives of the super-smart young men who each claimed to be there at its inception. The result is a drama rife with both creation and destruction; one that audaciously avoids a singular POV, but instead, by tracking dueling narratives, mirrors the clashing truths and constantly morphing social relationships that define our time. Drawn from multiple sources, the film captures the visceral thrill of the heady early days of a culture-changing phenomenon in the making — and the way it both pulled a group of young revolutionaries together and then split them apart.

Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Our global expertise—we have more than 50 dedicated digital marketing experts in more than 30 locations—across digital analytics, market research, technology, business design, and online strategy helps clients bring the full potential of digital marketing to bear on their business.

David Fincher’s The Social Network is the stunning tale of a new breed of cultural insurgent: a punk genius who sparked a revolution and changed the face of human interaction for a generation, and perhaps forever. Shot through with emotional brutality and unexpected humor, this superbly crafted film chronicles the formation of Facebook and the battles over ownership that followed upon the website’s unfathomable success. With a complex, incisive screenplay by Aaron Sorkin and a brilliant cast including Jesse Eisenberg, Andrew Garfield and Justin Timberlake, The Social Network bears witness to the birth of an idea that rewove the fabric of society even as it unraveled the friendship of its creators.

‘Yik Yak is the Wild West of anonymous social apps,’ Danielle Keats Citron, a law professor at University of Maryland and the author of ‘Hate Crimes in Cyberspace’ told The New York Times earlier this year. ‘It is being increasingly used by young people in a really intimidating and destructive way.’

An impeccably directed character study with excellent performances and a top-notch script mainly sustained on a great dialogue, offering us an insightful look at the creation of the most successful social network by a misanthropic young man who was unable to keep his only friend.

The best all in one wireless speaker you’ll ever hear: Naim Mu-so review It might not be a name familiar to the US market, but Naim is a legendary British brand hoping to make a splash with the American launch of its $1499 Mu:So speaker.

Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses.

His clients, however, rave about his work and adore him personally. One of his services is ensuring that a company stays on top of the latest trends in social media; he’s like a friend who knows the addresses of all the cool parties. He is the reason that G.E. had a Vayner-produced video on Vine, the six-second-video-sharing app, on the day the platform went live.

Let’s talk about the star of the film, Jesse Eisenberg as Mark, for he is going to be the reason why this film will never be forgotten. Eisenberg was outstanding here, laying down the best performance in film since the ’70s. Naturalistic and contained, it was an absolutely beautiful portrayal. It harked back to Al Pacino’s Michael Corleone from The Godfather Part Two, it was that impressive. What Eisenberg was able to do with Mark was something very precise. He made the character a complex one. One that was guarded, calculated, methodical, and incredibly lonely. A character that can be very cold and sad and unforgivably oblivious.

According to research from UCLA, teenage brains’ reward circuits were more active when teenager’s photos were liked by more peers. This has both positive and negative features. Teenagers and young adults befriend people online whom they don’t know well. This opens the possibility of a child being influenced by people who engage in risk-taking behavior. When children have several hundred friends online there is no way for parents to know who they are.[167]

Google+, in addition to providing pages and some features of Facebook, is also able to integrate with the Google search engine. Other Google products are also integrated, such as Google Adwords and Google Maps. With the development of Google Personalized Search and other location-based search services, Google+ allows for targeted advertising methods, navigation services, and other forms of location-based marketing and promotion. Google+ can also be beneficial for other digital marketing campaigns, as well as social media marketing. Google+ authorship was known to have a significant benefit on a website’s search engine optimization, before the relationship was removed by Google. Google+ is one of the fastest growing social media networks and can benefit almost any business.

We always talk about where kids go after…what about where kids can go before, and still retain their privacy? There is a app called GeckoLife which allows one to create spaces to communicate privately. Has all the features others have like messaging, pics, video…but it’s done with a little more purpose. My kids use it with their friends…and family.

“The people I’m trying to hire here are journalists and improv actors,” Mr. Vaynerchuk said. “Creative today is more about breaking news. We need clever, funny and quick. If orange juice trees burn down in all of Florida, is there a play for our Tropicana client?”

StumbleUpon is a discovery engine that finds and recommends content for its users. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the… more

Start working at home with Google! It’s by-far the best job I’ve had. Last Wednesday I got a brand new BMW since getting a check for $6474 this – 4 weeks past. I began this 8-months ago and immediately was bringing home at least $77 per hour. I work through this link, go to tech tab for work detail

As a parent, we want our kids to be on their best behavior. At an early age, we teach them the value of respecting other people’s views, beliefs, and privacy. However, the challenge of every parent today is discussing with their children about their online behavior. Sometimes, parents feel that they’re not tech-savvy enough to teach their kids about digital literacy. This may lead to children making unethical choices online. Our online behavior often reflects how we behave in the real world. Training your kids about social media etiquette is an ongoing process. It’s important for parents to teach their children the value of good social media etiquette. However, kids today are isolated from socializing with their parents. We have tips and infographics as well on how we can teach our kids the value of Good Online Behavior and the importance of social media etiquette. You may visit, https://momsecure.com/blog/ to read more.

The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer’s recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[34] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.

It’s not secret that the social web thrives on visual content nowadays, and that’s exactly what you can use Everypost for. This tool allows you to share multimedia content across Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr.

Social networking services emerged as a significant online phenomenon in the 2000s. These services used software to facilitate online communities, where members with shared interests swapped files, photographs, videos, and music, sent messages and chatted, set up blogs (Web diaries) and discussion groups,…

“How do you thank people on Pi Day?” asked Ms. Boff of G.E., who was talking about March 14, or 3/14, which is as close as the calendar gets to a numerical representation of pi. “Gary came up with this idea.” G.E. sent 314 pies to 314 people who tweeted about pi that day.

Another reason WhatsApp spread quickly around the world is that it populates your friends list with phone numbers already on your phone — you can find a contact that works without having to look up a separate email address or username.

Having social media in the classroom has been a controversial topic in the 2010s. Many parents and educators have been fearful of the repercussions of having social media in the classroom.[219] There are concerns that social media tools can be misused for cyberbullying or sharing inappropriate content. As result, cell phones have been banned from some classrooms, and some schools have blocked many popular social media websites. However, despite apprehensions, students in industrialized countries are (or will be) active social media users. As a result, many schools have realized that they need to loosen restrictions, teach digital citizenship skills, and even incorporate these tools into classrooms. The Peel District School Board (PDSB) in Ontario is one of many school boards that has begun to accept the use of social media in the classroom. In 2013, the PDSB introduced a “Bring Your Own Device” (BYOD) policy and have unblocked many social media sites.[220] Fewkes and McCabe (2012) have researched about the benefits of using Facebook in the classroom.[221] Some schools permit students to use smartphones or tablet computers in class, as long as the students are using these devices for academic purposes, such as doing research.

In his sophomore year at Harvard, computer-science genius Mark Zuckerberg (Jesse Eisenberg) and his best friend, Eduardo Saverin (Andrew Garfield), create a site ranking their female classmates’ hotness. It gets the attention of rich, entrepreneurial seniors Tyler and Cameron Winklevoss (both played by Armie Hammer) and their business partner, who hire Zuckerberg to create a social networking site for Harvard students. But instead of working on the Harvard-only site, Zuckerberg asks Saverin to front him the start-up costs to launch what they call “thefacebook,” which starts at Harvard but eventually spreads to other elite universities across the country. After the site hits Stanford, Zuckerberg and Saverin meet Napster co-founder Sean Parker (Justin Timberlake), who ingratiates himself into the founders’ circle, usurps Saverin, and helps Zuckerberg get the funds to transform “thefacebook” into Facebook. In the process, Zuckerberg faces lawsuits from his Harvard rivals and his former best friend.